June 2015 U.S. Light Vehicle Sales Projected Flat

AutoInformed.com

New-vehicle retail SAAR in June is expected to be 13.6 million units, an increase of  ~400,000 units from June 2014 – the strongest June selling rate in a decade. SAAR in June 2005 was 14.9 million.

U.S. light-vehicle sales in June 2015 are forecast at 1,479,200, flat on a selling-day adjusted basis compared with June 2014. Fleet volume is expected at 309,600 units, but share falls in the month to 21% of total sales, from 22% a year ago.

The real party is being hosted by new-vehicle retail sales in June 2015 along with a corresponding SAAR,  a retail seasonally adjusted annualized selling rate, that are expected to reach their highest levels for June since 2005, according to a monthly sales forecast from J.D. Power and LMC Automotive.

“The industry continues to outperform prior-year levels with respect to retail sales and transaction prices,” said John Humphrey, senior vice president of the global automotive practice at J.D. Power. “June is on pace to complete the strongest first half of the year since 2002.” Retail sales through the first half of 2015 are projected to reach 6,771,000.

The average new retail transaction price so far in June is $30,452, on track for a new record for the month, according to the Power Information Network (PIN). The previous record was set in June 2014 when retail transaction prices averaged $29,813.

The combination of strong sales and high transaction prices has June on record pace for consumer spending on new vehicles for the month at ~$35.6 billion, $2.5 billion more than June 2014. In the first half of 2015, consumers will have spent $206.2 billion on new vehicles, $11.6 billion more than the previous record set in 2014 when spending reached $194.7 billion.

 

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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