Mahindra, Ford to Study Links in India, Emerging Markets

AutoInformed.com on Mahindra and FordThe $19 billion Mahindra Group and Ford Motor Company will work together for up to three years on what is described as the beginnings of what could be a longer-term cooperation between the two companies. (Translation: Mahindra and subsidiary SsangYong of South Korea – will likely develop and build a vehicle with Ford or as Ford watches.)

A revised Transit Connect could be one program because of Mahindra’s prominent role in the previous one that occurred when perennial loss-making Ford Europe was cash-strapped. Highly likely are utility and battery electric vehicles. (See also General Motors India to End Manufacturing, Sell Halol Plant)

 

AutoInfirmed.com: Ken Zino on Mahindra and Ford“The changes facing the automotive industry globally are triggered by the accelerated rise of new technologies, sustainability policies and new models of urban shared mobility,” said Dr. Pawan Goenka, managing director, Mahindra. “Given these changes we see the need to anticipate new market trends, explore alternatives and look for ways to collaborate even as we compete… Today’s announcement builds on the foundation laid through our past partnership with Ford and will open opportunities for both of us.”

Mahindra has been leading the utility vehicles segment in India for the past seven decades, and India is on course to become larger than the U.S. market. Mahindra is the only maker with a portfolio of electric vehicles commercially available in India. Mahindra owns majority stake in Ssangyong Motor Company in Korea, has forayed into the shared mobility space with investments in ride sharing platforms in the USA, and is developing products like the GenZe – the world’s first electric connected scooter.

Ford was among the first global automakers to enter India in 1995. Now one of the largest exporters of cars from the country, Ford manufactures and exports vehicles and engines from its manufacturing facilities in Chennai, Tamil Nadu and Sanand, Gujarat. India is also the second-largest Ford employee base globally, with more than 14,000 people working across the Ford India or Global Business Services operations in New Delhi, Chennai, and Coimbatore.

About Mahindra

The Mahindra Group is a $19 billion federation of mobility companies that it claims helps rural prosperity, improves urban living, helps new businesses and communities. It has claimed leadership positions in utility vehicles, information technology, financial services and vacation ownership in India, and is the world’s largest tractor company, by volume. It also has a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defense and two wheelers. Headquartered in India, Mahindra employs more than 200,000 people across 100 countries.

 

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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