Maserati – First Italian Luxury Brand to Produce EVs?

Posted on 18 March 2022 by Ken Zino
Ken Zino of AutoInformed.com on Maserati - First Italian Luxury Brand to Produce EVs

Do you think Alfa Romeo and Ferrari might have other plans?

During 2021 Maserati, the Stellantis Group’s only luxury brand, posted an increase in its global market share to 2.4%, at 2.9% and 2.7% in North America and China, respectively. Maserati recorded robust growth in sales, at +41% year-on-year with a total of 24,269 vehicles delivered to customers worldwide during 2021. Adjusted Operating Income (AOI) margin* stood at 5.1% and Net Revenues* were €2,021 million. (AutoInformed: Stellantis Claims Record First Year with €13.4B Net Profit)

Now, Maserati claims it is about to become the first luxury brand to launch a 100% electric sports car under the Maserati Folgore name (translation Lightning or Flash of Lighting). The new Gran Turismo will be the first car in Maserati history to adopt 100% electric “solutions.” Made at the Mirafiori production site, it will debut in the market in 2023. The new Gran Turismo, it’s claimed, will offer “cutting-edge technical solutions derived from Formula E – superb performance, comfort and elegance.”

Next year, the all-new Grecale SUV, scheduled for launch in the next few days, will also be available in an electric version. All Maserati models will come in a 100% electric version by 2025: the MC20 super sports car, the new Quattroporte sport sedan and the all-new full-size Levante SUV will complete Maserati Folgore offerings “to attract the new luxury consumer in all market segments. By 2030, the entire Maserati range will be full electric.”

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*Presented Pro Forma and as if the FCA and PSA merger was completed on Jan 1 ’20. Refer to Stellantis’ 2021 Form 20-F available under the Investors section of the Stellantis corporate website at www.stellantis.com for additional information regarding the Pro Forma results.

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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One Response to Maserati – First Italian Luxury Brand to Produce EVs?

  1. Pingback: First Look – Maserati Grecale SUV | AutoInformed

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