Mercedes Benz Headquarters Fleeing New Jersey for Georgia

Mercedes-Benz USA said it would relocate its corporate headquarters to Atlanta, Georgia from Montvale, New Jersey, claiming it will “strengthen the company’s position for long-term, sustainable growth.”

Clearly, there is some cost cutting and elimination of more expensive older employees involved in the decision to abandon a 50-year old tradition in the Garden State.

MBUSA executives and staff will relocate to a temporary facility in Atlanta’s Central Perimeter on an interim basis. The company will construct a new headquarters expected to be completed in early 2017. MBUSA will start moving employees in July 2015. The move, which will affect 1,000 employees, will be phased to help business operations. Several areas will remain in both Montvale and Robbinsville, New Jersey, the company said in a statement

“New Jersey has been a wonderful home to our U.S. operations for our first 50 years, and still is today,” said MBUSA President and CEO Stephen Cannon. “The state has worked tirelessly with us as we evaluated our options. Ultimately, though, it became apparent that to achieve the sustained, profitable growth and efficiencies we require for the decades ahead, our headquarters would have to be located elsewhere. That brought us to Atlanta.

“Atlanta is a premier city which places us closer to our ever-growing Southeast customer base, our port in Brunswick, Georgia, and to Mercedes-Benz U.S. International, our Alabama manufacturing facility, which accounts for half of the vehicles we sell here in the U.S.” said MBUSA President and CEO Stephen Cannon.

The company expects to provide additional detail on its plans by the end of the month.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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