Milestones – Toyota Online Selling 1 Millionth Customer

Ken Zino of AutoInformed.com on Milestones - Toyota Online Selling 1 Millionth Customer

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Toyota (NYSE: TM and 7203.T) said today that its on direct online selling program, dubbed SmartPath reached a milestone when Dorianne Malone, a Philadelphia-area mom and school administrator, became the 1 millionth customer to purchase a Toyota using the electronic retail technology. On 19 August when Malone arrived at Ardmore Toyota in suburban Philadelphia to purchase her brand-new RAV4 through SmartPath. What she didn’t know was that Toyota representatives were waiting with a check to pay off her vehicle in recognition of the SmartPath milestone.

“Reaching 1 million vehicles sold is a huge milestone for SmartPath and a testament to the hard work of our dealers and teams,” said John Myers, general manager of Retail Transformation for SmartPath Sales at Toyota Motor North America. “SmartPath has become a true differentiator for the Toyota brand, and we are excited to be shaping the future of the car buying experience.”

Introduced in 2020, SmartPath was designed to let customers move between online research and in-dealership shopping. “For Malone, that meant convenience and peace of mind while purchasing her third Toyota — only this time, she drove away without a car payment,” Toyota said.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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