Min Kyu Song is New Global Head of Genesis

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In Seoul, Korea Hyundai Motor said today that Min Kyu Song, aka Mike, will be the Global Head of Genesis with a  promotion to Executive Vice President, effective 1 January 2023. In addition to his new role, Song will continue to serve as COO leading all aspects of the business worldwide.

“He will be responsible for accelerating Genesis’ global presence with his proven strategic and operational skills,” Hyundai said. Yesterday Genesis further expanded its customer-focused retail experience with the grand opening of Genesis of Greer, the brand’s second standalone retail facility in the United States, and first in South Carolina.

“I am honored to be part of Genesis’ growing momentum around the world,” said Song. “Genesis is a recognized luxury car brand at the forefront of design and technology in the rapidly evolving electrification era. I look forward to leading the Genesis organization to serve our customers, partners, and employees as we embrace these new changes.”

Song joined Genesis – Hyundai’s luxury brand – in January 2020 to lead global sales, achieving what Hyundai termed significant growth in product volume and profitability. He was appointed Chief Operating Officer in September 2021.

Prior to joining the Genesis brand, Song had an automotive career spanning three decades at Hyundai Motor Company. Since joining the company in 1993, he has held key positions in Hyundai’s offices in North America and the Middle East, ultimately assuming the role of Head of Hyundai Motor Middle East and Africa.

“Song’s wide-ranging background as an industry veteran will allow him to lead Genesis from an operational and cultural standpoint and to develop further growth and market opportunities. Under his stewardship, Genesis expects to make significant gains in profitability through a clearer brand vision that places greater emphasis on customer experiences,” Hyundai said.