Tag Archives: Genesis

Hyundai Motor, Michelin MoU to Develop Tires for Premium EVs

It appears a prime motivator of the new research is on tire performance to accommodate the increases in vehicle weight that will occur as automakers rush to convert or spawn EVs in the utility vehicle and luxury segments, which generally speaking are larger and less efficient than their counterparts in the more modestly priced car segments. As the size, weight and range of EVs continue to increase, so do the demands placed on the tires. Continue reading

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Genesis Electrification Follows Hyundai Motor Group Ideas

Along with a dual electrification strategy, Genesis announced its goal to pursue a carbon neutral brand by 2035. This is first time for a member of the Hyundai Motor Group to announce the transition, an area where it has lagged. Genesis plans to make the transition to innovate its entire value chain, beginning with raw materials, vehicles, and parts and extending to all work sites and production plants. Continue reading

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Hyundai Revives Job Loss Protection. Genesis Joins

Originally started in January 2009 as a result of the financial crisis, the Hyundai Assurance Job Loss Protection program was the first of its kind for an automaker in the U.S. Continue reading

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Genesis Opens Factory Showroom – Genesis Gangnam

The approach is typical of current luxury vehicle marketing techniques, Genesis-trained specialists are based within the two-story showroom to deliver a private and tailored customer experience for all visitors. Continue reading

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