The Outlander is the core of the business.
Mitsubishi Motors North America, Inc. (MMNA) will relocate its headquarters from Cypress, California, to Franklin, Tennessee, a suburb of Nashville. The company that was close to bankruptcy before the Nissan-Renault Alliance gave it a reprieve claims the “move proves strength of Renault-Nissan-Mitsubishi Alliance, as efficiencies between Mitsubishi Motors and Nissan grow in the U.S.” ( Nissan Buys 37% of Scandal-Beset Mitsubishi Motors for $2.2B)
It appears to be part of a global trend as the troubled Renault-Nissan-Mitsubishi Alliance brings the individual companies closer together in in procurement, development and cost efficiencies. MMNA chose Franklin as its new home because it allows the focus on company-wide reinvention to take advantage of the area’s technology skillset. Whether this actually results in real cost savings through proximity to sister company, Nissan remains to be seen.
MMNA has seen an ongoing strengthening of the business for six straight years of annual sales gains, the last two years at more than 100,000 sales annually. It as either that or die.
Since 1988, MMNA has been in California -now Cypress, and Fountain Valley prior to that. This latest move will begin in August and be completed by the end of 2019. Initially, MMNA will be transferring operations to a temporary office in Franklin. Beyond that, MMNA officials are working with representatives from commercial real estate firm Jones Lang LaSalle, to identify the company’s permanent offices.
There are nearly 200 people working in MMNA’s Cypress office. All corporate departments will be relocating, including sales, marketing, IT, human resources, communications, parts and service, product planning, dealer operations, finance and legal. MMNA was silent on potential job losses.
MMNA’s west coast parts distribution center (PDC), now on the existing headquarters campus, also will be relocating. MMNA is working with Nissan North America to establish its PDC in a new shared facility in Riverside, California. The 25 employees representing the company’s Western Region operations will move to new offices elsewhere in Orange County, California.
No other Mitsubishi Motors facilities in the U.S. are affected for the moment, including Mitsubishi Research and Development North America (MRDA) R&D operations in Ann Arbor, Michigan and MRDA government relations operations in Washington, D.C.
AutoInformed.com on:
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Mitsubishi Motors North America to Move U.S. Headquarters Closer to Nissan in Franklin, Tennessee
The Outlander is the core of the business.
Mitsubishi Motors North America, Inc. (MMNA) will relocate its headquarters from Cypress, California, to Franklin, Tennessee, a suburb of Nashville. The company that was close to bankruptcy before the Nissan-Renault Alliance gave it a reprieve claims the “move proves strength of Renault-Nissan-Mitsubishi Alliance, as efficiencies between Mitsubishi Motors and Nissan grow in the U.S.” ( Nissan Buys 37% of Scandal-Beset Mitsubishi Motors for $2.2B)
It appears to be part of a global trend as the troubled Renault-Nissan-Mitsubishi Alliance brings the individual companies closer together in in procurement, development and cost efficiencies. MMNA chose Franklin as its new home because it allows the focus on company-wide reinvention to take advantage of the area’s technology skillset. Whether this actually results in real cost savings through proximity to sister company, Nissan remains to be seen.
MMNA has seen an ongoing strengthening of the business for six straight years of annual sales gains, the last two years at more than 100,000 sales annually. It as either that or die.
Since 1988, MMNA has been in California -now Cypress, and Fountain Valley prior to that. This latest move will begin in August and be completed by the end of 2019. Initially, MMNA will be transferring operations to a temporary office in Franklin. Beyond that, MMNA officials are working with representatives from commercial real estate firm Jones Lang LaSalle, to identify the company’s permanent offices.
There are nearly 200 people working in MMNA’s Cypress office. All corporate departments will be relocating, including sales, marketing, IT, human resources, communications, parts and service, product planning, dealer operations, finance and legal. MMNA was silent on potential job losses.
MMNA’s west coast parts distribution center (PDC), now on the existing headquarters campus, also will be relocating. MMNA is working with Nissan North America to establish its PDC in a new shared facility in Riverside, California. The 25 employees representing the company’s Western Region operations will move to new offices elsewhere in Orange County, California.
No other Mitsubishi Motors facilities in the U.S. are affected for the moment, including Mitsubishi Research and Development North America (MRDA) R&D operations in Ann Arbor, Michigan and MRDA government relations operations in Washington, D.C.
AutoInformed.com on:
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.