More Management Changes at Profit Challenged Daimler

AutoInformed.com on Daimler Earnings Drop

Mercedes-Benz plans to make its entire new car product portfolio CO2-neutral.

The reorganization at Daimler continued today in Investor Relations and Greater China. Olaf Schick is to take over Finance & Controlling at Daimler Greater China replacing Steffen Hoffman. Hoffmann will take over as Head of Investor Relations on 1 April 2020  with the current head, Björn Scheib, leaving the company by “mutual agreement,” after 11 years in the position. (Daimler Facing Profit and Sales Declines Reorganizes)

It’s just the latest example of the ongoing changes that are being made industry-wide as old-line automakers confront the capital and profit destroying aspects of the emergence of 21st century autonomous and connected vehicles. Earlier it was announced that he CFO of Mercedes-Benz AG, Frank Lindenberg, will leave Daimler and on 31 March 2020 under a sweeping reorganization.

Compounding the problem is that governments will now dictate the designs of vehicles. As part of the so-called Ambition 2039 sustainability offensive, Mercedes-Benz AG plans to make its entire new car product portfolio CO2-neutral. Shorter reporting lines in the new structure will help in this effort, it’s hoped. (BMW Group and Daimler Mobility Hoping to Profit on Joint Ventures. Monetizing a Monopoly or a Joint Survival Bid?, Capital Punishment Day for Auto Workers at Daimler)

Steffen Hoffmann has been Head of Finance & Controlling Greater China since June 2017. From 2011 to 2017, he was a member of the management board of EvoBus and Head of Finance & Controlling Daimler Buses. Previously, he held various management positions, mainly in Daimler’s finance department. Hoffmann joined the then junior management group of Mercedes-Benz AG in 1996 after completing his studies in industrial engineering at the Technical University of Karlsruhe and his MBA at the University of Massachusetts in Dartmouth (USA).

Olaf Schick joined Daimler’s Legal department in 2004. As a lawyer, he was involved in mergers and acquisitions, and from 2010 to 2015, was Head of the Mergers & Acquisitions department at Daimler Greater China. From 2015 to 2017, Schick served as Chief Financial Officer at Mercedes-Benz Russia, before being appointed to the position of Chief Compliance Officer.

In 2018, the Daimler Group sold 3.4 million vehicles and employed a workforce of around 298,700 people. Group revenue amounted to €167.4 billion. Group EBIT amounted to €11.1 billion.

“We are positioning the company for the transformation with a clear strategy for the future. The expenditure needed to achieve the CO2 targets require comprehensive measures to increase efficiency in all areas of our company. This also includes streamlining our processes and structures,” said Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG late last year.

 

 

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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One Response to More Management Changes at Profit Challenged Daimler

  1. Daimler says:

    Stefan Buchner (60), Member of the Board of Management of Daimler Truck AG and Head of Mercedes-Benz Trucks, will retire on September 30, 2020 after approximately 35 years in a wide variety of management positions.

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