Wow!
With the reopening in mid-May 2020, the Mercedes-Benz Museum debuted a new drone video. Alongside the “magical installations, the highly dynamic clip casts a spell of enchantment on the viewer with flight sequences that top anything seen to date,” in the hyperbolic view of the communications department.
Well, they were not alone. It was a success right from the start: the video has already been viewed a total of around six million times in the first few days. Do not miss this wild ride unless you are prone to motion sickness or abhor flying roller coasters.
Filmmakers Daniel Wagner (left) and André Jung from minidrones.studio with two of the camera drones that they developed themselves.
The videos were created with the help of mini-drones, weighing less than 100 grams and carrying high-resolution 4K cameras. The drones, the size of the palm of one’s hand, can hover through small openings whilst filming – oh no were going to crash inside a Gullwing – through open doors and into the interiors of classic Mercedes-Benz vehicles.
The video, about four minutes long, can be viewed on the social media channels of the Mercedes-Benz Museum (@mercedesbenzmuseum on Instagram and Facebook, @MB_Museum on Twitter) as well as on many further social media channels of the Mercedes-Benz universe (for example, YouTube: https://youtu.be/LT0_SzhY4W8).
About Ken Zino
Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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