Small Lexus NX Crossover Launches in Beijing. U.S. Snubbed

AutoInformed.com

The U.S. market, which put Lexus into the global luxury car big leagues, will eventually offer the 2015 NX 200t turbo and NX 300h hybrid.

The all-new Lexus NX compact crossover debuts at the 2014 Beijing International Automotive Exhibition, which runs in China from 20 April to 29 April this year. Lexus will show a NX 200t equipped with a newly developed 2-liter turbo engine and a NX 300h equipped with a 2.5-liter hybrid system in the world’s largest auto market.

Aside from the fact that this is the first turbocharged engine in the lineup, Lexus is ignoring the New York Auto Show, which runs just after Beijing in what was formerly its most important market. China, the world’s largest auto market by far, is now a higher priority. The NX will have naturally aspirated and hybrid powertrains varying by regional regulations. The U.S. market that put Lexus on the global luxury car map will eventually offer the 2015 NX 200t turbo and NX 300h hybrid. The NX 200t F SPORT will also be available with allegedly unique exterior and interior features but thus far, no performance upgrades confirmed. The coming of the Lexus NX 300h means there will be six hybrid models in dealer showrooms. No other luxury brand comes close. Pricing, yet unannounced, will be less than the popular RX crossover that caught the Detroit Three napping and catapulted Lexus to the Number One Luxury sales spot in U.S. German automakers, who initially dismissed Lexus as a poser, are still scrambling to catch up with their own – late to market – hybrids. The Lexus LF-NX concepts, originally introduced at the 2013 Frankfurt and Tokyo Motor Shows, are close it appears to the actual production design of the NX; no doubt because the concepts were prepared after the production designs was approved. It’s an old automakers trick. It has the latest – exaggerated – Lexus front snout of course.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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One Response to Small Lexus NX Crossover Launches in Beijing. U.S. Snubbed

  1. James Nelson says:

    No surprise here either. The competition in this segment is getting tight in US and Europe and there is not a lot of diffrerentiation between many of them. Lexus, with their limited resources, needs to stay focused on those segment areas where they already are positioned strongly.

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