← New Vehicle Transaction Prices Continue to Soar in U.S.

Customer-Facing Transaction Prices in U.S. – Courtesy of and Copyright JD Power 2026 all rights reserved

Ken Zino of AutoInformed.com on New Vehicle Transaction Prices Continue to Soar in U.S.

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The latest report from the JD Power Consultancy shows that automakers have managed to retain retail sales in the face of the Trump mis-administration foreign policy, trade, tariff and shooting wars. The JD Power Automotive OEM Intelligence Report reviews supply chain management and segment mix, careful use of incentives and a focus on moving the right vehicles off dealer lots were among the key success factors. [The collateral damage is the consumer as the 2025 average consumer transaction price (CFTP – Customer-Facing Transaction Price – is Power’s term) was ~$45,500, and it has increased to $46,400 year-to-date in 2026, Worse, Power forecasts it will be $46,600 to $46,900 by year’s end – AutoCrat.]

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