To encourage sharing at work, the studio uses an open format.
Nissan has opened its all-new Latin America design studio, known as The Box, in Sao Paulo. The new studio is meant to be a creative lab for designing – what else _ “future mobility solutions.”
With the motto “Disruption through Fusion,” its mission is to merge and translate Latin American and Japanese cultures as it develops new Nissan projects targeting both Latin American and global markets.
“We’re thinking of mobility from a wider perspective that goes far beyond cars. Nissan is developing new technologies worldwide that are also transforming the design and shape of our models. We will work and think inside The Box to create positive and disruptive changes outside the box, “said John Sahs, Nissan’s chief designer for Latin America.
To encourage sharing at work, the studio uses an open format, including a lounge where the entire team is supposed to work collaboratively. Most of the office interior has been created by the studio’s designers, such as the stairs and the meeting room table. The interior design has also been developed to inspire, with a Japanese Zen garden and an engawa – a strip of flooring that resembles a porch – to make a connection with nature.
After working for 20 years at Nissan’s headquarters in Japan, Sahs became the brand’s chief designer for Latin America in July 2018. He was appointed to the job by Alfonso Albaisa, Nissan’s senior vice president for global design. The diverse Latin American design team also has professional Brazilian designers with international experience.
The new studio is part of the expansion strategy of Nissan Latin America, which celebrated five years last April, and will play a key role in the company’s global growth. It will work in collaboration with Nissan’s design studios located in Japan, London, Shanghai and San Diego.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Nissan opens The Box, a Latin America Design Studio
To encourage sharing at work, the studio uses an open format.
Nissan has opened its all-new Latin America design studio, known as The Box, in Sao Paulo. The new studio is meant to be a creative lab for designing – what else _ “future mobility solutions.”
With the motto “Disruption through Fusion,” its mission is to merge and translate Latin American and Japanese cultures as it develops new Nissan projects targeting both Latin American and global markets.
“We’re thinking of mobility from a wider perspective that goes far beyond cars. Nissan is developing new technologies worldwide that are also transforming the design and shape of our models. We will work and think inside The Box to create positive and disruptive changes outside the box, “said John Sahs, Nissan’s chief designer for Latin America.
To encourage sharing at work, the studio uses an open format, including a lounge where the entire team is supposed to work collaboratively. Most of the office interior has been created by the studio’s designers, such as the stairs and the meeting room table. The interior design has also been developed to inspire, with a Japanese Zen garden and an engawa – a strip of flooring that resembles a porch – to make a connection with nature.
After working for 20 years at Nissan’s headquarters in Japan, Sahs became the brand’s chief designer for Latin America in July 2018. He was appointed to the job by Alfonso Albaisa, Nissan’s senior vice president for global design. The diverse Latin American design team also has professional Brazilian designers with international experience.
The new studio is part of the expansion strategy of Nissan Latin America, which celebrated five years last April, and will play a key role in the company’s global growth. It will work in collaboration with Nissan’s design studios located in Japan, London, Shanghai and San Diego.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.