Ex-Formula One driver Mark Webber with the new Porsche 911. Not surprisingly he praised the sports car.
In the first six months of 2020, Porsche supplied a total of 116,964 cars to customers worldwide. The corona virus crisis and the resulting closures of Porsche Centers over a period of several weeks resulted in a 12% decline in deliveries as compared to the prior year. The Cayenne was the most popular model with a total of 39,245 deliveries, while 34,430 units of the Macan were supplied to customers. With 16,919 deliveries and an increase of 2% as compared to 2019, the 911 sports car also continued to sell. The Taycan likewise continues to be well received by customers: Porsche delivered 4,480 units in the first half of the year within the staggered market launch.
Europe is Second Strongest Region
A relatively positive trend is evident in the markets of Asia-Pacific, Africa and the Middle East, Porsche claimed. Here Porsche supplied a total of 55,550 cars to customers in the first half of 2020. With 39,603 deliveries, China remains the sports car manufacturer’s largest single market in terms of volume. In addition, Korea and Japan were strong markets in the region with sales of 4,242 and 3,675 units respectively, each showing double-digit growth rates over the prior year. 32,312 cars were supplied to European customers. In the US, Porsche supplied 24,186 cars between January and June – a -20% drop – under the fumbling Trump administration’s failure to address the COVID crisis.
“We see positive tendencies, although we continued to feel the effects of the corona virus crisis in the second quarter, especially in the US and Europe. A crucial factor here was the month of April, when almost all Porsche Centers in these markets were still closed,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “In addition, this was a strong second quarter in 2019 as the comparative period. We remain confident, however, and are full of energy as we tackle the challenges in the second half of the year. The continuing positive development in China and other Asian markets will help us here, too.” According to von Platen, the situation in Europe has been easing since May, even though things are not yet entirely back to normal. He was silent on the ongoing crisis in the U.S.
About Ken Zino
Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Porsche Global Sales Drop -12% at 116,964 Through June
Ex-Formula One driver Mark Webber with the new Porsche 911. Not surprisingly he praised the sports car.
In the first six months of 2020, Porsche supplied a total of 116,964 cars to customers worldwide. The corona virus crisis and the resulting closures of Porsche Centers over a period of several weeks resulted in a 12% decline in deliveries as compared to the prior year. The Cayenne was the most popular model with a total of 39,245 deliveries, while 34,430 units of the Macan were supplied to customers. With 16,919 deliveries and an increase of 2% as compared to 2019, the 911 sports car also continued to sell. The Taycan likewise continues to be well received by customers: Porsche delivered 4,480 units in the first half of the year within the staggered market launch.
Europe is Second Strongest Region
A relatively positive trend is evident in the markets of Asia-Pacific, Africa and the Middle East, Porsche claimed. Here Porsche supplied a total of 55,550 cars to customers in the first half of 2020. With 39,603 deliveries, China remains the sports car manufacturer’s largest single market in terms of volume. In addition, Korea and Japan were strong markets in the region with sales of 4,242 and 3,675 units respectively, each showing double-digit growth rates over the prior year. 32,312 cars were supplied to European customers. In the US, Porsche supplied 24,186 cars between January and June – a -20% drop – under the fumbling Trump administration’s failure to address the COVID crisis.
“We see positive tendencies, although we continued to feel the effects of the corona virus crisis in the second quarter, especially in the US and Europe. A crucial factor here was the month of April, when almost all Porsche Centers in these markets were still closed,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “In addition, this was a strong second quarter in 2019 as the comparative period. We remain confident, however, and are full of energy as we tackle the challenges in the second half of the year. The continuing positive development in China and other Asian markets will help us here, too.” According to von Platen, the situation in Europe has been easing since May, even though things are not yet entirely back to normal. He was silent on the ongoing crisis in the U.S.
About Ken Zino
Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.