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Aston Martin Lagonda yesterday received The Prince of Wales to its new manufacturing facility at St Athan in Wales. A group of Aston Martin apprentices and also school children from the local area who came along to see the new facility attended. Aston Martin Lagonda in St Athan now bears a plaque commemorating the Royal visit.
Aston Martin Lagonda currently employs 93 apprentices across its operating sites. The last step in the manufacture of every Aston Martin is the application of the marque’s wings badge to the car. A pre-production DBX had the Prince of Wales apply its wings.
St Athan is the home of Aston Martin’s first SUV, the DBX. Upon the commencement of full production at St Athan in the second quarter of 2020, the company will have created up to 600 new highly-skilled jobs, rising to 750 – if the looming Brexit disaster is cleaned up.
(Tobias Moers is Chief Executive Officer of Aston Martin since last summer – AutoCrat)
Aston Martin now has everything in place to become one of the greatest luxury car brands in the world.
We have made significant progress already and last week, we announced that we have strengthened our long-term relationship with Mercedes-Benz AG, providing us with access to advanced technologies that will enable us to continue designing, engineering and manufacturing the most beautiful cutting-edge cars across the world.
We have also updated our plans for the business, incorporating the benefits of this enhanced partnership and we are targeting delivery of significant growth, an important part of which will be expanding our product portfolio, so these are indeed exciting times for all of us.
The expansion of our partnership with Mercedes-Benz AG is a critical step towards achieving our goals for Aston Martin. The capabilities of Mercedes-Benz AG technology will be fundamental to ensure our future products remain competitive and will allow us to invest efficiently in the areas that truly differentiate the products that we can offer to you.
We now have in place the right team, partner, plan and funding to transform Aston Martin to expand our product portfolio and roll out a range of products that exceed the expectations of our customers.
We have great ambitions for Aston Martin and I look forward to keeping you updated on our journey to become one of the greatest luxury car brands in the world.