Rolls-Royce ‘Boat Tail’ Makes Global Debut

Rolls-Royce’s Coachbuild Boat Tail – October 2021

Ken Zino of on Rolls-Royce ‘Boat Tail' Makes Global Debut

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Said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars >marketing babble alert> “It is a truly historic moment for the marque. We are leading a modern coach-building movement that takes the wider luxury industry into an entirely different space, where hyper-personalization and contemporary patronage provide essentially limitless possibilities.”

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