Rolls-Royce ‘Boat Tail’ Makes Global Debut

Ken Zino of AutoInformed.com on Rolls-Royce ‘Boat Tail' Makes Global Debut

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Rolls-Royce’s Coachbuild Boat Tail makes its global public debut tomorrow at the snobby (boogie?) Concorso d’Eleganza Villa d’Este* on 2 October 2021. The car will be unveiled at 11.30 local time on the Mosaic Lawn by Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, which is owned by BMW**. It will then be available for guests and journalists to view for two days before returning to the seclusion that have surrounded it since it was formally revealed in May 2021.

Boat Tail marks a retrograde moment in the archives of Rolls-Royce, “demonstrating the brand’s commitment to coachbuilding as a central part of its future direction and portfolio. It continues and accelerates a contemporary coachbuilding movement that began with Sweptail, the first Coachbuild Rolls-Royce of the modern era, which also made its first public appearance at Villa d’Este back in 2017.”

Said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars >marketing babble alert> “It is a truly historic moment for the marque. We are leading a modern coach-building movement that takes the wider luxury industry into an entirely different space, where hyper-personalization and contemporary patronage provide essentially limitless possibilities.”

Since it is a hand-built, one-of-a-kind creation whereby both the bodywork and interior are designed and produced to the client’s specification, Rolls-Royce Coachbuild redraws the boundaries of luxury and opens vast new possibilities for patrons of contemporary design and fine craftsmanship.

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 * First held in 1929 on the shores of Lake Como in northern Italy, the Concorso d’Eleganza Villa d’Este claims to be one of the most glamorous occasions on the international lifestyle calendar. Normally held in May, the 2021 event takes place from 1-3 October 2021, with Boat Tail presented to the world, for the first time, on 2 & 3 October only.

** Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group. It is a separate company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems.

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1 Response to Rolls-Royce ‘Boat Tail’ Makes Global Debut

  1. BMW says:

    The most exclusive edition of the Concorso d’Eleganza Villa d’Este so far is being held in Cernobbio on the shores of Lake Como at the Villa d‘Este from 1st to 3rd October 2021. The hallmark of the beauty contest is passion for elegant coachworks and timelessly beautiful designs. For organizational reasons and due to attendance limits dictated by the anti-covid rules the public event in the parkland of Villa Erba and the Concorso di Motociclette are not being held in 2021.

    The organisers ask for understanding in relation to the unusual form of the event this year and will enable the loyal public to follow the legendary parade of cars from 2.00 to 4.00 p.m. on Saturday 2nd October 2021 in a livestream on the website https://www.concorsodeleganzavilladeste.com/

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