Stronger New Vehicle Sales to Weaken Used Prices?

The continued recovery of new US vehicle sales might result in some price cuts in used rides for the first time since 2008 when the Bush Administration’s Great Recession took hold. The economy is still hurting and the US labor force participation rate is disgraceful, no matter what the ‘no jobs’ Obama Administration claims.

There were strong economic fundamentals in play all through the global meltdown that hurt the auto market; particularly in the US, the world’s second largest and on a per unit basis arguably the most profitable.

Add in political meddling by the auto industry – buying off Federal politicians during the poor sales years from 2008-2012, that was a factor in 2009’s “Cash for Clunkers” program that took nearly 700,000 vehicles off U.S. roads, used-vehicle supplies have been limited.

Now ALG analysts, aka Automotive Lease Guide, the people who predict residual values of used vehicles say a wave of newer vehicles has started to “flood” the secondhand market and will gradually bring resale values in line with what they were before 2008’s economic downturn.

There is hardly room for rejoicing as new vehicle prices continue to escalate to record levels, but ALG estimates that June 2014 marked the lowest number of used vehicles available for sale, which also translated to the highest prices, but that the trend is shifting. (July used vehicle sales were 4.5 million compared to 1.4 million new light vehicle sales with franchised dealers capturing 37% of the market, the highest share for 2014.)

By 2017, ALG forecasts the average new vehicle will retain 49.4% of its value after three years, in contrast to the 54.6% retention rate recorded for vehicles through June 2014.

Furthermore, ALG forecasts the growing supply of used vehicles in the market should ease the industry back to a 46% residual average by 2019 – the same as it was before 2008.

“The lower residual values will create a greater gulf between used- and new-vehicle prices, which could steer more consumers to purchase used vehicles,” says Larry Dominique, president of ALG.

“Consequently, we expect automakers to increase new-car incentives to keep up their current sales pace.”

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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