Click to enlarge.
Subaru of America today announced pricing on the 2026 Subaru BRZ rear-wheel-drive sports car. The 2026 BRZ will arrive in retailers early next year with a starting price of $35,860 MSRP, the same as the outgoing model.* The lineup includes Limited, tS, and a new limited-production Series.Yellow (sic) edition. The BRZ Premium trim level is discontinued for 2026.
“Our streamlined BRZ lineup reflects our buyers’ preferences in a lightweight, performance coupe with technology and creature comforts found in BRZ Limited and BRZ tS trim levels, which more than 90% of our buyers chose last year,” said Bill Stokes, Car Line Planning Manager for Subaru of America, Inc.
“BRZ delivers an ideal combination of a fun-to-drive sports car and incredible value, with impressive active safety and technology,” Stokes claimed.
Click to enlarge.
Power comes from a naturally aspirated 2.4-liter Subaru Boxer® engine rated by Subaru at 228 horsepower. A 6-speed manual transmission comes standard on every Subaru BRZ, paired with a Torsen® limited-slip differential.
New for 2026, the Subaru BRZ Series.Yellow (sic) joins the lineup. The so-called special edition is defined by its Sunrise Yellow exterior, matte black wheel finishes, and black interior accents complemented by yellow contrast stitching. Production is limited to 350 units, and it is available only with a 6-speed manual transmission.
The 2026 BRZ carries over performance updates introduced last year, including a dedicated “Sport” mode for faster throttle response and retuned electronic power steering for improved stability and maneuverability. On the Limited trim, standard black Ultrasuede® upholstery is paired with red leather-appointed bolsters and contrast stitching, while the tS continues with blue contrast stitching.
EyeSight® Driver Assist Technology comes standard on all 2026 BRZ models, including those equipped with a manual transmission. The system has Adaptive Cruise Control, Pre-Collision Braking, Lane Departure and Sway Warning, and Lead Vehicle Start Alert. Additionally, Blind-Spot Detection with Rear Cross-Traffic Alert enhances driver awareness and safety.
Subaru BRZ Limited
The 2026 Subaru BRZ Limited is available with a 6-speed close-ratio manual transmission or a 6-speed electronic direct-control automatic, starting at $35,860 MSRP.* Standard features include 18-inch matte gray alloy wheels with Michelin® Pilot® Sport 4 summer tires, a TORSEN® limited-slip rear differential, keyless access with push-button start, dual-zone automatic climate control, LED steering-responsive headlights and taillights, heated exterior power mirrors, and a standard “Sport” mode.
The BRZ Limited also has Ultrasuede® with red leather accents, dual-mode seat heater controls, and Subaru 8.0-inch Multimedia Plus System with Apple CarPlay® and Android Auto™ connectivity. A performance-tuned 6-speed electronic direct-control automatic transmission is available for the BRZ Limited and is priced at $850 MSRP.*
Subaru BRZ tS
Starting at $38,360 MSRP,* the 2026 Subaru BRZ tS returns with STI-tuned Hitachi® dampers. A Brembo® braking system has gold-painted 4-piston front and 2-piston rear calipers with larger rotors and pads for a claimed consistent pedal feel when braking.
Exterior details include tS badging on the grille and trunk lid, Crystal Black Silica mirror caps, a roof-mounted antenna, and 18-inch alloy wheels with Michelin® Pilot® Sport 4 tires. The cabin includes black upholstery with blue stitching, blue leather seat accents, Ultrasuede®, STI logos on the starter button, and a digital gauge cluster with red accents.
Subaru BRZ Series.Yellow
The new Subaru BRZ Series.Yellow (sic) is recognizable by its Sunrise Yellow exterior, a Subaru color, which has been used on past models such as the first-generation Subaru XV Crosstrek, and Japan-only Subaru BRZ STI Sport and Subaru WRX STI S207 models. The exterior is paired with matte black 18-inch alloy wheels and black badging on the grille and rear decklid.
Based on the tS trim level, the Series.Yellow shares the same suspension and performance features as the tS models. Priced from $39,360 MSRP,* it adds unique interior details including Ultrasuede® upholstery with leather bolsters and yellow stitching, paired with black accents on the front seats. Yellow contrast stitching also appears on the leather-wrapped steering wheel, simulated leather shift boot, parking brake boot, and door panels.
*Inevitable BRZ Footnotes
*Destination & Delivery is $1195 for BRZ and may vary in the following states: CT, HI, MA, ME, NH, NJ, NY, RI and VT. D&D is $1345 for retailers in Alaska.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Subaru 2026 BRZ Starts at $37,055
Click to enlarge.
Subaru of America today announced pricing on the 2026 Subaru BRZ rear-wheel-drive sports car. The 2026 BRZ will arrive in retailers early next year with a starting price of $35,860 MSRP, the same as the outgoing model.* The lineup includes Limited, tS, and a new limited-production Series.Yellow (sic) edition. The BRZ Premium trim level is discontinued for 2026.
“Our streamlined BRZ lineup reflects our buyers’ preferences in a lightweight, performance coupe with technology and creature comforts found in BRZ Limited and BRZ tS trim levels, which more than 90% of our buyers chose last year,” said Bill Stokes, Car Line Planning Manager for Subaru of America, Inc.
“BRZ delivers an ideal combination of a fun-to-drive sports car and incredible value, with impressive active safety and technology,” Stokes claimed.
Click to enlarge.
Power comes from a naturally aspirated 2.4-liter Subaru Boxer® engine rated by Subaru at 228 horsepower. A 6-speed manual transmission comes standard on every Subaru BRZ, paired with a Torsen® limited-slip differential.
New for 2026, the Subaru BRZ Series.Yellow (sic) joins the lineup. The so-called special edition is defined by its Sunrise Yellow exterior, matte black wheel finishes, and black interior accents complemented by yellow contrast stitching. Production is limited to 350 units, and it is available only with a 6-speed manual transmission.
The 2026 BRZ carries over performance updates introduced last year, including a dedicated “Sport” mode for faster throttle response and retuned electronic power steering for improved stability and maneuverability. On the Limited trim, standard black Ultrasuede® upholstery is paired with red leather-appointed bolsters and contrast stitching, while the tS continues with blue contrast stitching.
EyeSight® Driver Assist Technology comes standard on all 2026 BRZ models, including those equipped with a manual transmission. The system has Adaptive Cruise Control, Pre-Collision Braking, Lane Departure and Sway Warning, and Lead Vehicle Start Alert. Additionally, Blind-Spot Detection with Rear Cross-Traffic Alert enhances driver awareness and safety.
Subaru BRZ Limited
The 2026 Subaru BRZ Limited is available with a 6-speed close-ratio manual transmission or a 6-speed electronic direct-control automatic, starting at $35,860 MSRP.* Standard features include 18-inch matte gray alloy wheels with Michelin® Pilot® Sport 4 summer tires, a TORSEN® limited-slip rear differential, keyless access with push-button start, dual-zone automatic climate control, LED steering-responsive headlights and taillights, heated exterior power mirrors, and a standard “Sport” mode.
The BRZ Limited also has Ultrasuede® with red leather accents, dual-mode seat heater controls, and Subaru 8.0-inch Multimedia Plus System with Apple CarPlay® and Android Auto™ connectivity. A performance-tuned 6-speed electronic direct-control automatic transmission is available for the BRZ Limited and is priced at $850 MSRP.*
Subaru BRZ tS
Starting at $38,360 MSRP,* the 2026 Subaru BRZ tS returns with STI-tuned Hitachi® dampers. A Brembo® braking system has gold-painted 4-piston front and 2-piston rear calipers with larger rotors and pads for a claimed consistent pedal feel when braking.
Exterior details include tS badging on the grille and trunk lid, Crystal Black Silica mirror caps, a roof-mounted antenna, and 18-inch alloy wheels with Michelin® Pilot® Sport 4 tires. The cabin includes black upholstery with blue stitching, blue leather seat accents, Ultrasuede®, STI logos on the starter button, and a digital gauge cluster with red accents.
Subaru BRZ Series.Yellow
The new Subaru BRZ Series.Yellow (sic) is recognizable by its Sunrise Yellow exterior, a Subaru color, which has been used on past models such as the first-generation Subaru XV Crosstrek, and Japan-only Subaru BRZ STI Sport and Subaru WRX STI S207 models. The exterior is paired with matte black 18-inch alloy wheels and black badging on the grille and rear decklid.
Based on the tS trim level, the Series.Yellow shares the same suspension and performance features as the tS models. Priced from $39,360 MSRP,* it adds unique interior details including Ultrasuede® upholstery with leather bolsters and yellow stitching, paired with black accents on the front seats. Yellow contrast stitching also appears on the leather-wrapped steering wheel, simulated leather shift boot, parking brake boot, and door panels.
*Inevitable BRZ Footnotes
*Destination & Delivery is $1195 for BRZ and may vary in the following states: CT, HI, MA, ME, NH, NJ, NY, RI and VT. D&D is $1345 for retailers in Alaska.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.