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Subaru of America April Sales Up 11.5 %
Subaru of America today reported 51,014 vehicle sales for April 2023, an 11.5% increase compared with April 2022 (45,748). SOA also reported year-to-date sales of 194,390, a 9% increase compared with the same period in 2022.
In April, Outback led by volume with 15,263 sales. Impreza sales for April 2023 at 36oo increased 113% over the same month in 2022, while WRX posted a 78% increase at 2700. BRZ sales at 507 increased 70%, and Forester sales at 9700 increased 57% compared to April 2022. In addition, 603 of the all-electric Solterra SUVs were delivered in April.
Subaru also announced that it has won five categories in Kelley Blue Book’s 2023 5-Year Cost to Own Awards. The 2023 Subaru Ascent, BRZ, Forester, Impreza and Outback earned top spots in their respective segments.
Kelley Blue Book 2023 5-Year Cost to Own Awards
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.