Subaru to Stop Building Camry in U.S. as it sets Record Sales

AutoInformed.com

Subaru debuted its 2015 Outback, now the fifth generation, at the New York International Auto Show in April. The heavily revised Outback – on sale this summer – has the roomiest interior and best fuel-efficiency in the model’s 20-year history.

Subaru said late Friday that it would stop the consignment assembly of Toyota Camry cars at its plant in Lafayette, Indiana. The fast growing brand needs the 100,000-unit capacity this will release in the U.S. as it continues to set monthly sales records, most recently in April when U.S. sales topped 40,000 vehicles, a 22% increase compared with April 2013 sales of 32,943. This was the best-ever April in company history. Year-to-date sales for Subaru total 152,470, a 22% increase over the same period in 2013, far outpacing overall U.S. market growth of 8%.

The Japanese company, which made the Zero fighter during WW2, has now posted 29 consecutive months of year-over-year growth and is already on its way to its sixth successive annual sales record. Subaru is also planning on selling its first hybrid and adding a full-size minivan to its U.S. production.

Subaru is now predicting that its global sales will exceed 1.1 million units in 2020, compared to 825,000 during the Japanese fiscal year that ended last March 31.

Toyota holds a 16.5% stake in Fuji Heavy Industries, which sells car under the Subaru brand. In jointly issued statements, the companies said they would continue to collaborate on products and technology. In the fall of 2016, Camry production will shift from the Indiana plant to a Toyota plant in Georgetown, Kentucky. Toyota, the world’s largest automaker, and one with no debt, has just reported a net profit of 1.8 trillion yen – that’s $17.6 billion at current echange rates – for the Japanese Fiscal year that ended March 2014, a breathtaking increase of almost 90% year over year.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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