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Tag Archives: experiential marketing
Automakers Abandoning Auto Shows – Mercedes Latest
In the latest move that continues the trend of automakers abandoning auto shows in the ongoing by international brands, Mercedes-Benz is using Texas-based South by Southwest to run an off-site “me Convention” during the – gulp – International Motor Show … Continue reading
Posted in marketing, news analysis
Tagged autoinformed, autoinformed.com, experiential marketing, iaa frankfurt, Ken Zino, me Convention, mercedes-benz, SXSW
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