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Ford Cuts F-150 Lightning Prices by $6000 to $10,000
Ford Motor said today that it is lowering the MSRP of F-150 Lightning® electric vehicle for all customers by $6000 to $10,000. The largest cuts are on the least expensive models. The Rouge Electric Vehicle Center in Michigan is currently closed completing changes that will triple the plant’s annual capacity to a targeted 150,000 F-150 Lightning trucks beginning this fall. Tesla, of course, surprised the industry with its recent price cuts. The increasing supply of semi-conductors is also adding to downward pricing pressure. Continue reading →