Tag Archives: john schwegman

The all-new 2012 Buick Verano compact sedan debuts at the North American International Auto Show next week. It’s Buick’s third new model in the past two years in North America, following the Enclave crossover, and the LaCrosse and Regal sedans.

Buick is attempting the same positioning it has used on those, as it reenters the small car segment. So no surprise that Buick is claiming Verano is a combination of luxury and technology that can compete with Audi and Lexus models, according to John Schwegman, vice president of Buick marketing. Continue reading →