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Upstart Chinese automaker Qoros Automotive Company has successfully defended it brand name against South Korean Kia in a German Court. A district court in Hamburg granted Qoros’ motion for a preliminary injunction against Kia Motors Corporation that bars Kia from using the name “Quoris motor vehicles in the European Union. The court found that coexistence of “Qoros and “Quoris” in a car market would cause consumer confusion. Continue reading →