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German Shuffle as Ulrich Eichhorn leaves Bentley Motors for VDA, Rolf Frech leaves Porsche to Head Bentley Engineering
Frech succeeds Dr Ulrich Eichhorn, who becomes the Managing Director with the Verband der Automobilindustrie (VDA), the German Association of the Automotive Industry. VDA has seen some executive changes as German automakers continue to be outflanked by the growing green movement in Germany and across Europe, one that now sees the proposed banning of conventional automobiles from most cities and the shifting of transportation spending to water and rail. Continue reading
