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Ford Motor Establishes Latitude AI for Autonomous Driving
Ford Motor Company said today that it has established Latitude AI, a wholly owned subsidiary, develop “a hands-free, eyes-off-the-road automated driving system.” The move follows in the wake of a $2 billion loss posted for 2022, partially the result of a Q3 2022 decision that saw Ford shift its capital spending from the L4 advanced driver assistance systems being developed by Argo AI to internally developed L2+/L3 technology. Continue reading →