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Tag Archives: Ford BlueCruise
Ford Motor Establishes Latitude AI for Autonomous Driving
Ford Motor Company said today that it has established Latitude AI, a wholly owned subsidiary, develop “a hands-free, eyes-off-the-road automated driving system.” The move follows in the wake of a $2 billion loss posted for 2022, partially the result of a Q3 2022 decision that saw Ford shift its capital spending from the L4 advanced driver assistance systems being developed by Argo AI to internally developed L2+/L3 technology. Continue reading
Hands-Free Driving Ford Mustangs Now in Spain
BlueCruise uses Ford’s Intelligent Adaptive Cruise Control (IACC), which can automatically keep pace with traffic within legal speed limits down to a complete stop. Hands-free mode allows drivers on approved Blue Zone sections of motorways to drive with their hands off the steering wheel if they continue to pay attention to the road ahead. Before transitioning to hands-free driving, BlueCruise-equipped vehicles confirm that lane markings are visible, that the driver has their eyes on the road and that other conditions are appropriate. Continue reading →