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Annals of Marketing – Mercedes and Disney+
Mercedes-Benz (MBGn.DE) said today that Disney+, the streaming service from The Walt Disney Company, is now available to Mercedes-Benz customers in the U.S. [footnote 1]. Disney+ will also be available in the new CLA, which arrives at U.S. dealerships later in 2025.
“We are excited to collaborate with Disney+ to bring a new level of entertainment to our customers. This integration reflects our commitment to enhancing the in-car experience and providing innovative solutions that align with our customers’ lifestyles. With Disney+ on board, every journey becomes an adventure,” said Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG. Continue reading →