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Milestones – Toyota Online Selling 1 Millionth Customer
Toyota (NYSE: TM and 7203.T) said today that its on direct online selling program, dubbed SmartPath reached a milestone when Dorianne Malone, a Philadelphia-area mom and school administrator, became the 1 millionth customer to purchase a Toyota using the electronic retail technology. On 19 August when Malone arrived at Ardmore Toyota in suburban Philadelphia to purchase her brand-new RAV4 through SmartPath. What she didn’t know was that Toyota representatives were waiting with a check to pay off her vehicle in recognition of the SmartPath milestone.
“Reaching 1 million vehicles sold is a huge milestone for SmartPath and a testament to the hard work of our dealers and teams,” said John Myers, general manager of Retail Transformation for SmartPath Sales at Toyota Motor North America. “SmartPath has become a true differentiator for the Toyota brand, and we are excited to be shaping the future of the car buying experience.” Continue reading →