Audi said today that it sold more than 1.61 million vehicles last year, below the previous year’s level in the face of prolonged supply disruptions and concurrent challenges in the logistics chain. Audi beat 2021’s results in Europe and Germany, but came up short in China the US and other markets.
“In a challenging and dynamic environment, our global team once again proved its resilience in 2022,” said Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at AUDI AG. “Thanks to extraordinary team spirit, operational excellence and effective sales control, we were able to close out the business year successfully.”
Audi – in a classic public relations move – then switched the subject. “Overall, Audi delivered 118,196 electric models to customers last year, which is 44.3% more than in 2021ignoring that such a percentage was possible because of the small base number from which it derived. The business challenge comes from Audi’s previously stated strategy that deems starting in 2026, Audi will only introduce all-electric cars to the global market.
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Yes there was some demand for all-electric models such as the Audi Q4 e-tron, Audi e-tron GT quattro, and Audi e-tron. A new model is coming – the new Audi Q8 e-tron. “has already received many pre-orders ahead of its market launch in the spring of 2023,” Audi said without saying how many.
- With 624,498 cars delivered in Europe, Audi increased sales by 1.2% over 2021. All-electric models saw increased demand, particularly the Audi Q4 e-tron (+99.4%), Audi e-tron GT (+29.2%), and the Audi e-tron (+8.5%). Audi Sport contributed to the strong result with a record of 29,417 vehicles delivered in Europe (+30.8%). In total, sales were higher in 29 European markets year-over-year.
- Sales in Germany were 214,678 vehicles, +18.7%. Audi Sport set a new record in the company’s home market with 12,993 models sold for an increase of 43%.
- In the US the total number of vehicles delivered was 186,875, slightly below the previous year at -4.7%.
- Audi delivered a total of 642,548 cars in China, which is 8.4% fewer than the previous year. The decline was due to the ongoing supply bottlenecks, particularly in semiconductors, as well as production limitations due to COVID-19. At the dealerships, constraints caused by the Covid pandemic also made themselves felt in temporary showroom closings. The number of fully electric models that were delivered increased by 9.8%. In 2022, added to its electric portfolio in China with the new Audi Q5 e-tron Roadjet, the Audi Q4 e-tron and the Audi RS e-tron GT. Further increases were achieved by the Audi A3 (+ 10.0%), Audi A4 (+14.9%), and Audi Q5 (+4.5%).
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Total Sales Flat in 2022 at 1.6M as Audi Delivers 100,000 EVs
Audi said today that it sold more than 1.61 million vehicles last year, below the previous year’s level in the face of prolonged supply disruptions and concurrent challenges in the logistics chain. Audi beat 2021’s results in Europe and Germany, but came up short in China the US and other markets.
“In a challenging and dynamic environment, our global team once again proved its resilience in 2022,” said Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at AUDI AG. “Thanks to extraordinary team spirit, operational excellence and effective sales control, we were able to close out the business year successfully.”
Audi – in a classic public relations move – then switched the subject. “Overall, Audi delivered 118,196 electric models to customers last year, which is 44.3% more than in 2021ignoring that such a percentage was possible because of the small base number from which it derived. The business challenge comes from Audi’s previously stated strategy that deems starting in 2026, Audi will only introduce all-electric cars to the global market.
Click chart for more information.
Yes there was some demand for all-electric models such as the Audi Q4 e-tron, Audi e-tron GT quattro, and Audi e-tron. A new model is coming – the new Audi Q8 e-tron. “has already received many pre-orders ahead of its market launch in the spring of 2023,” Audi said without saying how many.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.