Toyota Bucks EU Vehicle Sales Woes with 13% Q1 Increase

AutoInformed.com

How long the upward sales trend for Toyota can continue remains to be seen. Earlier this week Toyota Motor Europe said that production will be disrupted and slowed at 5 European plants.

Toyota Motor Europe reported sales of 233,336 Toyota and Lexus vehicles in the first quarter of 2011 as Toyota’s overall monthly sales in March surpassed the 100,000 mark for the first time since March 2009. It is counter the downward sales trend in the European Union or EU.

Toyota’s Aygo, Auris, RAV4 and Land Cruiser all posted gains. The Toyota Verso-S and Lexus CT 200h also made relatively strong debuts in the first quarter of 2011 based on preliminary numbers.

From January to February demand for new cars in the 27 countries that comprise the EU remained level (-0.3%) compared to the first two months of last year. A majority of smaller European markets performed better then during the same period a year ago – though three of the five largest faced double-digit downturns.

The UK shrank by 10.2%, Italy by 20.5% and Spain by 25.8%. Poland (-4.2%), Portugal (-11.0%) and Greece (-58.5%) also saw their markets contract. Elsewhere, growth ranged from 1.9% in Luxembourg to 114.5% in Estonia.

“Toyota’s strong sales trend in Europe continues to accelerate in 2011 as market conditions improve across the continent,” said  Miguel Fonseca, TME Vice President for Sales.

How long the upward sales trend for Toyota can continue remains to be seen. Earlier this week Toyota Motor Europe said that production at 5 European plants will be stopped for several days in late April and early May. The Toyota European plants will then run at a reduced volume during the month of May in order to manage available parts supply, following the 11 March 2011 Japan earthquake and tsunami disaster.

Toyota Motor Corporation (TMC) announced last week that production at its factories in Japan will restart from 18 April until 27 April at 50% of normal pace. Toyota also announced production disruptions at its North American plants.

(See Toyota to Resume Vehicle Production at All Japan Plants; Toyota Cuts North American Car and Truck Production; Letter from Japan: Foreign Correspondents’ Club of Japan ongoing Earthquake and Tsunami Coverage)

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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