Toyota Joins Third Row Parade – First-Ever Grand Highlander

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Toyota today teased the inside of the first-ever 2024 Grand Highlander SUV ahead of its world premiere on 8 February 2023. This is the latest trend from off-shore automakers – Mazda, Mercedes Benz recently – to try and capture the growing and profitable full-size SUV market dominated by the traditional Detroit Three, Ford, GM and Chrysler now Stellantis.  (autoinformed.com on: Three Rows Have It – 2024 Mazda CX-90 Debuts)

“A unique SUV with room for all and the ‘stuff’ we need, Grand Highlander is the active family cruiser fit for everything from short excursions to cross-country adventures. With a spacious third row with ample legroom for adults and children coupled with enough cargo space to fit seven pieces of luggage in the back – the freshly designed, three-row SUV is fully functional for the road ahead,” Toyota said.

More details coming in a week during the Chicago Auto Show. Toyota  said it intends to make a “grand” entrance on 8 February by unveiling the all-new Grand Highlander.

The Highlander nameplate was first introduced in 2001. Four generations later and with more than 20 years of sales success, Toyota will do it again with an “equipped for family adventures” Grand revision to the lineup.