Toyota Leads 2012 Vehicle Dependability Report

AutoInformed.com

Automakers of course have an incentive to keep problem rates low since many three year old vehicles are still under warranty.

The highest initial quality ratings of 2009 model year vehicles has now resulted in historically high levels of vehicle dependability in 2012. Overall vehicle dependability in 2012 averages 132 problems per 100 vehicles, an improvement of 13% from the 2011 average of 151. This is the lowest problem rate since the inception of the study in 1990. The 2012 study measures problems experienced during the past 12 months by original owners of three-year-old o 2009 model-year vehicles. The study was based on a poll of more than 31,000 U.S. car owners.

Twenty five of 32 brands have improved in dependability from 2011, while six have declined and one has remained stable, according to Power. Domestic nameplates have improved in 2012 at a slightly faster rate than imports by narrowing – but not closing – the dependability gap to 13/100 from 18 /100 in 2011. 

That doesn’t immediately improve a company’s reputation, though. There are several brands that have performed very well in dependability during the past several years, but still face challenges with customer perceptions of their reliability. Consider, during the past four years, models from Buick, Cadillac, Ford, Hyundai and Lincoln have achieved consistently strong levels of dependability, but still have relatively high proportions of new-vehicle buyers expressing reliability concerns in other Power studies on why people avoid brands.

“Building vehicles with high levels of dependability is obviously a necessary element in reshaping consumer perceptions,” said David Sargent, vice president of global automotive at J.D. Power.

Not surprisingly to industry observers, Lexus ranks highest in vehicle dependability among all nameplates in 2012. In addition, the Lexus LS has the fewest problems in the industry at 72/100. Rounding out the five highest-ranking nameplates are Porsche, Cadillac, Toyota and Scion, respectively. Mini and Scion post the greatest year-over-year improvements from 2011, by 60/100 and 55/100, respectively.

Toyota Motor Corporation continues to perform well in long-term dependability with eight segment awards, more than any other automaker in 2012. Taking top spots were the Lexus ES 350 (in a tie with the Lincoln MKPP); Lexus RX 350; Scion tC; Scion xB; Toyota Prius; Toyota Sienna; Toyota Tundra; and Toyota Yaris. (Note the inexpensive models on the list, none of the following makers can make the same claim.) Lexus is the number one nameplate improving by 23 fewer problems/100; Toyota is the highest ranked non-premium nameplate and tied for third place overall, improving by 18 fewer problems/100; and Scion achieves its highest ever position at fifth place, jumping up 17 positions and improving by 55 fewer problems/100.

Ford Motor Company receives three model awards for the Ford Explorer (in a tie with the Nissan Murano); Ford Fusion; and Lincoln MKPP (in a tie). General Motors (Buick Lucerne and Chevrolet Equinox) and Nissan Motor (Nissan Frontier and Nissan Murano, in a tie with the Ford Explorer) each receive two awards. In addition, the Hyundai Genesis also receives an award.

About Ken Zino

Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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