Toyota Motor North America Reports December 2020 Sales Increase 22.9%. Yearly Sales Drop -11.3%

Ken Zino of AutoInformed.com on 2020 Toyota Motor US Sales

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Toyota Motor North America (TMNA) posted December 2020 sales of 249,601 vehicles, an increase of 20.4% on a volume basis and up 7.5% on a daily selling rate (DSR) basis compared to December 2019. For calendar year 2020, TMNA reported sales of 2,112,941 vehicles, a decrease of 11.3% on a volume and a decrease of 11.9% on a DSR basis.

Toyota division posted December sales of 211,378 vehicles, up 22.9% on a volume basis and up 9.7% on a DSR basis.  For the year, Toyota reported sales of 1,837,900 vehicles, down 11.9% on a volume basis and down 12.4% on a DSR basis.

Lexus division posted December sales of 38,223 vehicles, up 8.2% on a volume basis and down 3.4% on a DSR basis.  For the year, Lexus reported sales of 275,041 vehicles, down 7.7% on a volume basis and down 8.3% on a DSR basis.

Along the way Toyota again achieved noteworthy results:

  • Toyota is the number one retail brand for the 9th consecutive year
  • Number one manufacturer of alternative vehicle sales for the 21st consecutive year
  • 2020 total hybrid sales up nearly 23%; Toyota division hybrid sales double
  • With the addition of the all-new Sienna, Venza and Mirai, TMNA now offers 14 hybrids, electrified and fuel cell vehicles in its line
  • Camry best-selling passenger car in the U.S. for 19th consecutive year
  • RAV4 best-selling SUV in the U.S. for 4th consecutive year
  • Tacoma best-selling small pickup for 16th consecutive year
  • Lexus GX posts yearly sales gain of nearly 10%
  • Lexus December sales of 38,223 vehicles represents the best month in 2020
  • Lexus luxury utility vehicles best-ever December sales of 29,578 vehicles

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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