Toyota Motor North America (NYSE:TM) today reported March 2023 U.S. sales of 176,456 vehicles, down 9.1% on a volume and daily selling rate (DSR) basis versus March 2022. Sales of electrified vehicles for the month represented 27.5% of total sales volume. During Q1 2023, TMNA reported sales of 469,558 vehicles, down -8.8. Sales of electrified vehicles for the first quarter totaled 118,836, representing 25.3 percent of total sales volume.
Toyota division posted March sales of 150,099 vehicles, down 12% on a volume and DSR basis. For the quarter, Toyota division reported sales of 401,306 vehicles, down 10.9%. Lexus division posted March sales of 26,357 vehicles, up 12.1 percent on a volume and DSR basis. For the quarter, Lexus division reported sales of 68,252 vehicles, up 6%.
“With 22 electrified vehicle options between both the Toyota and Lexus brands, the most among any automaker, we’re giving customers a choice that fits their lifestyle, pocketbook and needs,” said Jack Hollis, executive vice president, sales, TMNA. “We continue to make improvements to our vehicle inventory to satisfy customer demand, while doing all we can to exceed expectations as we introduce more electrified vehicles throughout the balance of 2023,” Hollis said. He did not address the disconnect between a growing overall market and TMNA’s decline.
TMNA Stated Highlights
- March sales of electrified vehicles represented 27.5% of total sales volume.
- First quarter sales of electrified vehicles represented 25.3% of total sales volume.
- 2023 Toyota Prius, 2023 Toyota Crown HEV, and Lexus RZ 450e BEV went on sale.
- 22 electrified Toyota and Lexus vehicle options available at dealerships.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Toyota Motor North American Sales in March and Q1 Drop 9%
Toyota Motor North America (NYSE:TM) today reported March 2023 U.S. sales of 176,456 vehicles, down 9.1% on a volume and daily selling rate (DSR) basis versus March 2022. Sales of electrified vehicles for the month represented 27.5% of total sales volume. During Q1 2023, TMNA reported sales of 469,558 vehicles, down -8.8. Sales of electrified vehicles for the first quarter totaled 118,836, representing 25.3 percent of total sales volume.
Toyota division posted March sales of 150,099 vehicles, down 12% on a volume and DSR basis. For the quarter, Toyota division reported sales of 401,306 vehicles, down 10.9%. Lexus division posted March sales of 26,357 vehicles, up 12.1 percent on a volume and DSR basis. For the quarter, Lexus division reported sales of 68,252 vehicles, up 6%.
“With 22 electrified vehicle options between both the Toyota and Lexus brands, the most among any automaker, we’re giving customers a choice that fits their lifestyle, pocketbook and needs,” said Jack Hollis, executive vice president, sales, TMNA. “We continue to make improvements to our vehicle inventory to satisfy customer demand, while doing all we can to exceed expectations as we introduce more electrified vehicles throughout the balance of 2023,” Hollis said. He did not address the disconnect between a growing overall market and TMNA’s decline.
TMNA Stated Highlights
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.