Toyota will offer more hybrid choices to its customers, as it begins to introduce plug-in hybrids and battery electric vehicles in model year 2012, and hydrogen fuel cell vehicles in 2015.
Toyota Motor Sales (TMS), U.S.A., Inc., will stage the world premiere of the Prius family of vehicles at a press conference at the 2011 North American International Auto Show in Detroit this January, the company said today.
In addition to the current third-generation Prius and Prius Plug-in vehicle (PHV), the first all-new addition to the Prius Family, with 50% more cargo room will debut along with another Prius concept vehicle. The cars are badged as Toyota’s, with Prius becoming a sub-brand much like the Scion line.
A Prius Family Sneak Peak commercial with X Games champion skateboarder Bob Burnquist is available at YouTube.com/Toyota.
