Will Rising Gasoline Prices Hurt New or Used Car Sales?

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“If military action is taken against Iran, then all bets on how high gasoline prices will go are off."

Gasoline prices in the U.S. continue to rise at $3.80 a gallon, with the average diesel fuel price now above $4 per gallon, according to the U.S. Energy Information Administration. EIA estimates that the world oil market has become increasingly tight over the first two months of this year. Oil prices have risen since the beginning of the year and are currently at a high level but below the $4.11 recorded in July 2008,

What this means for the recovering U.S. vehicle market is unclear. New vehicle sales have been slowly rising but are still far below pre-Great Recession rates. What is clear is that this is bad news for drivers and energy consumers because liquid fuel consumption is at historically high levels globally.

While the economic outlook, especially in Europe, remains uncertain, continued growth is expected. Unusually cold weather in Europe contributed to tighter markets by increasing the demand for heating oil, particularly during February.

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Less fuel efficient vehicles could get whacked in the used car market with a severe drop in trade-in values.

“Right now we’re forecasting that prices for regular grade gasoline will peak at a national average of $4 per gallon in May,” said Jonathan Banks, executive automotive analyst for the National Auto Dealers Association Used Car Guide.

On the all-important supply side, there have been ongoing supply interruptions this year, including production drops in South Sudan, Syria, Yemen, and the North Sea. Both the United States and the European Union (EU) have also acted to tighten sanctions against Iran, of course, including measures with both immediate and future effective dates.

These measures may already be causing some adjustments in oil supply patterns even though the take effect in the future. As and example, EIA says that some shipments of Iranian crude oil under existing contracts are being curtailed due to the unwillingness of U.S. and EU insurance providers to cover them, even though the EU sanctions only require existing oil contracts to be completely phased out by July 2012.

“Considering consumers have become accustomed to gasoline prices that averaged more than $3.50 last year, this time around we don’t expect to see dramatic shifts in the shopping behavior of consumers for more fuel-efficient vehicles when prices approach the $4 mark,” Banks said.

“Looking at opposite ends of the fuel-economy spectrum, prices for used compact cars, like the Ford Focus or Honda Civic, at $4 per gallon will increase by an average of $179,” He estimates prices for large SUVs, such as the Chevy Tahoe, will decline by $387, while price adjustments for other vehicle segments will land somewhere in between.

Banks added that gasoline prices would have to move further into unknown territory for used-vehicle prices to change more dramatically. At $4.50 per gallon, compact car prices would increase by $638 or 3.5 times the rate of growth at $4, while prices for large SUVs would fall by $2,148 or 5.5 times the loss at NADA’s forecasted gasoline price peak.

“If military action is taken against Iran, then all bets on how high gasoline prices will go are off,” he said.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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