Annals of Marketing – G-Class Stronger Than Diamonds

Click to enlarge the former police vehicle.

Mercedes-Benz today announced a global campaign with the G-Class Stronger Than Diamonds edition, claimed to be “a very special symbol of love limited to just 300 units worldwide.” The marketing campaign, dubbed “A love that lasts forever. Stronger than diamonds,” is on Mercedes-Benz social media channels.

The campaign film is here. (See AutoInformed.com: Mercedes-Benz Sindelfingen to Build GLC SUV)

G 550 STD Edition Highlights

• MANUFAKTUR Rosewood Grey Magno paint developed exclusively for this special edition.
• A 0.25-carat diamond is set into all four stainless steel door locking pins, while the exterior door handles feature an embossed diamond logo.
• The vehicle key has a unique design with a genuine silver badge bearing the name of the special edition and diamond insignia.
• The interior features MANUFAKTUR Black Nappa Leather with Rosé contrast stitching and MANUFAKTUR deep-pile floor mats.
• The front passenger grab handle and illuminated door sills festooned with STRONGER THAN DIAMONDS branding in stainless steel.
• Each vehicle includes a custom indoor car cover.
• Customers receive a certificate from the Responsible Jewelry Council (RJC) claiming that the diamonds originate from ethically, socially and ecologically responsible sources.

Credits

• Idea, concept and implementation: teamx
• Production: Services United Sina Linke
• Post-production: SK Difference
• Music: Tracks and Fields – synchro license “Fever” (Charlie McClean)