Some Cadillac’s won’t qualify for the extended warranty.
In a move reflecting a growing industry trend of expanding warranty and maintenance plans, Cadillac today matched its new vehicle warranty on certified used cars. Used vehicle coverage is now the same as the new-vehicle bumper-to-bumper warranty for up to six years or 70,000 miles, whichever comes first. Cadillac said that it now covers more of its certified pre-owned vehicles than BMW, Mercedes-Benz and Lexus, which have similar programs.
The used car buyers, “Certified Pre-Owned vehicle owners” in marketing talk, will also receive free 24-hour roadside assistance, courtesy transportation and a three-month subscription to OnStar and Sirius Satellite Radio.
Most owners of 2011 and newer models also will be eligible to buy Cadillac’s Premium Care Maintenance. Previously reserved for new vehicles only, the maintenance plan covers oil and filter changes, engine air and cabin filters, tire rotation and multi-point vehicle inspections at owner’s manual-recommended intervals.
The popularity of leasing in the luxury market during the past 4 years as the U.S. auto market started its slow recovery, creates an increasing supply of used vehicles. Cadillac claimed that the changes to the pre-owned certification match Cadillac’s expanding product portfolio in terms of elevating resale value. Cadillac’s expanded product portfolio has resulted in a 37% increase in U.S. during 2013 with the XTS and ATS selling more than 10,000 units each.
“We expect lease returns to double this year,” said Chase Hawkins, vice president of Cadillac U.S. sales and service.
