Cadillac Joins Rag Trade with Capsule Collection

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Cadillac Capsule Collection – 15 looks, selected or styled by Nick Wooster.

Sales challenged Cadillac – at 97,358 in the U.S. or -2.4% ytd – is launching a fall / winter men’s clothing line. The new Cadillac Capsule Collection Curated by Nick Wooster that will be available on Gilt.com at full list price.

The Capsule Collection ranges in price from $59 to $2,000 and has pieces from David Hart, Cadet and Ernest Alexander unavailable at any other retailer. All of Wooster’s 15 looks will debut at a kick-off VIP shopping event in New York City on September 1.

“We look forward to bringing the groundbreaking designs of the designers of New York Men’s Day to a greater audience in partnership with Nick Wooster and Gilt,” said Melody Lee, director of Cadillac Brand Strategy & Planning.

“Getting dressed is a form of self-expression, and today, men are more attuned than ever to the possibilities in front of them,” Wooster said. “My approach to curating this Capsule Collection with Cadillac was to show a spectrum of ideas that can fit into a variety of lifestyles. We’ve worked with a cross section of some of the most interesting emerging designers to create a collection that is, in my opinion, stylish, appropriate and cool.”

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