BMW i, an Electric and Hybrid Vehicle Sub-Brand, Debuts

AutoInformed.com

With BMW i, we are building on the success and strength of our core brand,” claimed Robertson.

BMW announced today a new “BMW i sub-brand” of electric and hybrid cars that will debut in 2013 with the production of BMW i3 and BMW i8. BMW also established a holding company called BMW i Ventures capitalized at $100 million.

The BMW i3– previously known as the Megacity Vehicle – will be the BMW Group’s first production electric car. The BMW i8 is a plug-in hybrid based on the Vision concept first shown in 2009 at the Frankfurt Motor Show. They will be built in Leipzig, after an estimated investment of €400 million and the the creation of 800 jobs.

Both the i3 and i8 models are clearly designed to garner credits so that BMW can continue to sell conventional cars and trucks that emit higher levels of CO2; both use extensive amounts of aluminum and other light weight materials to partially offset the mass of their lithium ion batteries. And both will no doubt be expensive when pricing is announced.

AutoInformed.com

The Megacity in its original concept form.

“It’s a new day in our industry; a new era for individual mobility. This is BMW i – Born Electric.” said Ian Robertson, member of the Board of Management of BMW.

As originally shown at Frankfurt, the Vision was a 3-cylinder turbocharged diesel with two electric motors, one on each axle, and lithium ion batteries under a 2+2 body. The additive power results in 262 kW/356 horsepower, with maximum torque of 800 Newton meters (590 lb-ft.).

At that time BMW claimed the sports car accelerated from zero to 100 km/h in 4.8 seconds, with electronically limited top speed 250 km/h. Fuel consumption in the EU test cycle is 3.76 liters/100 km and CO2 emissions are 99 grams/kilometer.

As a plug-in hybrid, Vision is able to cover the entire EU test cycle under electric power alone. BMW calculates this reduces the CO2 emission rating to just 50 grams per kilometer, which unlike the U.S. takes the sources of energy used for generating the electric power consumed into account (EU electricity mix).

Today’s announcement was long on hype and notably short on technical details. So it’s unknown what will ultimately emerge.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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