Ford Motor November U.S. Sales Drop -7%

AutoInformed.com on November US Vehicle Sales - Courtesy AutoData

Import car sales aren’t strong either.

Sales at Ford Motor Company during November totaled 196,303 vehicles,  a 6.9% decline as recession thunderclouds build across the country’s horizon apparently affecting most makers. Ford fleet sales were down 7.1%; daily rental was down 32.7%, while commercial sales were up 11.8%.

The good news is that trucks and SUVs increased Ford’s overall average transaction pricing, with a new record of $37,000 in November, a $1,600 increase year-over-year. Ford claims that this compares to a $780 increase for the overall industry, with average transaction prices of $33,400.

“F-Series marked a record nine straight months topping the 70,000-truck mark, a consistent performance by a high volume, high margin product unmatched in the industry,” claimed Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service . Sales of our all-new Expedition and Transit Connect continue to grow, as does our mix of trucks, SUVs and vans. This mix totaled 82% in November,” LaNeve said here with the insouciance of a man about town who forgets his last two-day hangover, or in this case hasn’t seen what a sudden disruption i oil supplies can do to so sales of relatively less efficient vehicles.

Only one Ford brand car increased its sales year-to-date, except for the new GT (125 total). Overall car sales were off -19.5% for the month (34088), -17.5% for the year at 425,508. Cars such as the Focus, are down a lot, because production was stopped in May, while Taurus and Fiesta production will stop next year.

 

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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