Dreher studied at the University of Ravensburg, Germany. He received a business administration degree.
BMW of North America today announced the appointment of Uwe Dreher as vice president, marketing effective July 1. Dreher succeeds Trudy Hardy who, as previously announced, will be assuming the role of vice president of BMW Motorrad of the Americas on the same date.
Reporting to Bernhard Kuhnt, president and CEO of BMW of North America, Dreher will serve on the company’s executive management team and will oversee all marketing communication and product planning for the BMW brand within the U.S. market.
His most recent post was at the BMW Group headquarters in Munich, where he served in the central marketing department as the vice president for global BMW, BMW i and BMW M brand communication.
A 17-year employee of the BMW Group, Dreher is said to have a wide range of marketing expertise with positions both at headquarters in Munich and abroad. He started with the company in 2002 working on brand management with MINI at the time of the relaunch of the brand. In 2007, Dreher transitioned within the global marketing department to a position with BMW brand management, as the head of all motorsport marketing and product placement. Three years later, he became the global head of marketing for BMW i, where he led the launch of the brand. In 2013, he moved to the UK on an expat assignment where he took over as marketing director for BMW in the market until 2015.
Dreher studied at the University of Ravensburg, Germany, where he received a business administration degree.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
BMW North America Appoints Uwe Dreher to VP Marketing
Dreher studied at the University of Ravensburg, Germany. He received a business administration degree.
BMW of North America today announced the appointment of Uwe Dreher as vice president, marketing effective July 1. Dreher succeeds Trudy Hardy who, as previously announced, will be assuming the role of vice president of BMW Motorrad of the Americas on the same date.
Reporting to Bernhard Kuhnt, president and CEO of BMW of North America, Dreher will serve on the company’s executive management team and will oversee all marketing communication and product planning for the BMW brand within the U.S. market.
His most recent post was at the BMW Group headquarters in Munich, where he served in the central marketing department as the vice president for global BMW, BMW i and BMW M brand communication.
A 17-year employee of the BMW Group, Dreher is said to have a wide range of marketing expertise with positions both at headquarters in Munich and abroad. He started with the company in 2002 working on brand management with MINI at the time of the relaunch of the brand. In 2007, Dreher transitioned within the global marketing department to a position with BMW brand management, as the head of all motorsport marketing and product placement. Three years later, he became the global head of marketing for BMW i, where he led the launch of the brand. In 2013, he moved to the UK on an expat assignment where he took over as marketing director for BMW in the market until 2015.
Dreher studied at the University of Ravensburg, Germany, where he received a business administration degree.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.