Making America Late Again – NAIAS to September 2021

Ken Zino of AutoInformed.com on the ongoing disruption ot the auto industry because of the Trump Administration's failure to act on Covid 19.

German Chancellor Angela Merkel looks past then-International Monetary Fund Managing Director Christine Lagarde toward U.S. President Donald Trump – Leon Neal for Getty Images.

The North American International Auto Show today said it will move its show, originally planned for summer 2021 to 28 September – 9 October 2021. Once again the lack of an effective national plan to fight Covid is the major back story to the shift. The US remains mired in the Trump Administration’s ongoing quest to stay in office despite the hundreds of thousands of people who have perished so far – with many more deaths to come.

“We have talked with many of our partners, particularly the OEMs, and they are fully on board and excited about the date change,” NAIAS Executive Director Rod Alberts said. (AutoInformed.com – 2020 NAIAS Canceled. TCF Center to be Field Hospital. Michigan’s COVID Crisis had Little Federal Help)

NAIAS will remain a fall show going forward after the inaugural event in September 2021. Show dates have been secured with TCF Center for the next three years. NAIAS organizers choose dates towards the end of the month because of the new IAA in Munich, which is scheduled for the first full week in September. NAIAS has had a troubled relationship with German automakers in the past. The NAIAS move  is defensive with a yet unknown outcome in our view. (AutoInformed.com Business, Politics, States Can Work Together in Germany)

The Federal Government of Germany, of course, has had a far more effective response to the pandemic. This also appears to rule out any NAIAS link to Indy Car and/or sports car racing, which now are scheduled for June.

The NAIAS news comes as the U.S. image plummets internationally as most say country has handled coronavirus badly. This latest report from the respected Pew Research Center says America’s reputation has declined over the past year among many key allies and partners, according to a 13-nation survey.

In several countries, the share of the public with a favorable view of the U.S. is at its lowest point since the Center began polling on this nearly 20 years ago. Part of the latest decline is linked to how the U.S. has handled the corona-virus pandemic. A 13-country median of just 15% say the U.S. has done a good job of dealing with the outbreak. Just as damaging Confidence in President Trump is low, similar to his first year in office.

NAIAS officials also plan to expand the show’s marketing reach, drawing additional show visitors from beyond the region and state. The campaign will emphasize that consumers can preview all the latest new cars and trucks headed to dealership showrooms while also enjoying Detroit and Michigan in the fall. Whether there remains a need for expensive auto shows to sell vehicles is hotly debated in the industry (AutoInformed.com Auto Shoppers Dumping Dealers for Online Buying)

NAIAS claims it will have seven unique shows in one, including: Motor Bella, celebrating British and Italian luxury car brands; The Gallery, an ultra-luxury automotive event; AutoMobili-D, an inside look at future mobility platforms; Press Preview, an opportunity for automakers to debut new products and technology; Industry Preview, a one-of-a-kind networking opportunity; Charity Preview, the largest single-night fundraiser across the globe; and then concluding with an eight-day Public Show. (AutoInformed.com Final Winter NAIAS Charity Preview Raises $4,000,000) For more information, visit naias.com.

NAIAS 2021 Show Dates

  • Motor Bella: Sept. 24-26
  • The Gallery: Sept. 26
  • Press Preview: Sept. 28-29
  • AutoMobili-D: Sept. 28-30
  • Industry Preview: Sept. 29-30
  • Charity Preview: Oct. 1
  • Public Show: Oct. 2-9

 

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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