Hyundai Motor Group has introduced ‘HTWO’ – a new brand to represent its hydrogen fuel cell system. The brand will present hydrogen as a positive energy for humanity. HTWO stands for ‘H2’, the hydrogen molecule, whilst also representing ‘Hydrogen’ and ‘Humanity.” The launch of the new fuel cell system brand will help facilitate Hyundai’s global fuel cell business and as the so-called hydrogen ecosystem grows due to the ongoing negative effects of Global Warming.
Lagging Toyota* but mimicking its approach with partnerships by way of hydrogen, energy and logistics companies globally, Hyundai Motor Group claims it has “expanded its fuel cell system business, accelerating development of a hydrogen society and laying the foundation for the company’s HTWO brand.” The initial activities – thus far unnamed – will occur in Korea, the United States, Europe and China.
Since marketing a virtually unknown fuel cell electric vehicle ix35 in 2013, the group has been expanding its vehicle offerings powered by its fuel cell system such as Hyundai NEXO SUV, XCIENT Fuel Cell heavy-duty truck and a fuel cell electric bus, as zero-emission mobility solutions. “As a steering member of the Hydrogen Council, a global coalition of leading energy, transportation and industry companies with a shared vision and long-term ambition for hydrogen, Hyundai is committed to fostering a clean energy transition,” the company said.
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About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Hyundai Motor Group Launches ‘HTWO’ Brand
Hyundai Motor Group has introduced ‘HTWO’ – a new brand to represent its hydrogen fuel cell system. The brand will present hydrogen as a positive energy for humanity. HTWO stands for ‘H2’, the hydrogen molecule, whilst also representing ‘Hydrogen’ and ‘Humanity.” The launch of the new fuel cell system brand will help facilitate Hyundai’s global fuel cell business and as the so-called hydrogen ecosystem grows due to the ongoing negative effects of Global Warming.
Lagging Toyota* but mimicking its approach with partnerships by way of hydrogen, energy and logistics companies globally, Hyundai Motor Group claims it has “expanded its fuel cell system business, accelerating development of a hydrogen society and laying the foundation for the company’s HTWO brand.” The initial activities – thus far unnamed – will occur in Korea, the United States, Europe and China.
Since marketing a virtually unknown fuel cell electric vehicle ix35 in 2013, the group has been expanding its vehicle offerings powered by its fuel cell system such as Hyundai NEXO SUV, XCIENT Fuel Cell heavy-duty truck and a fuel cell electric bus, as zero-emission mobility solutions. “As a steering member of the Hydrogen Council, a global coalition of leading energy, transportation and industry companies with a shared vision and long-term ambition for hydrogen, Hyundai is committed to fostering a clean energy transition,” the company said.
*See AutoInformed.com on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.