Ford Bronco Production Underway at Michigan Assembly Plant

With more than 125,000 Broncos orders placed, and 190,000 reservations in the U.S. and Canada, Ford Motor is now shipping its Gen 6 2021 Bronco from the revamped Michigan Assembly Plant. The sequel two-door and first-ever four-door models are finally on their way to Ford dealerships.

If you want to ride the beast, just bring money, not bitcoins: MSRP for the base two-door Bronco is $29,995, including $1,495 destination and delivery. In 1965, the Michigan Truck Plant — now the Michigan Assembly Plant — began production of an off-road SUV: the original Ford Bronco. Bronco continued through five generations and ended production on June 12, 1996. In that 31-year span, Ford produced more than 1.1 million Broncos. (See also Mexican-Built 2022 Ford Maverick Hybrid Shrinks Size, Price; Truck Wars – 2021 Jeep Wrangler Rubicon 470hp V8)

Prospective Bronco owners can choose from an extensive lineup of more than 200 factory-backed accessories for personalization, enabling dealers to provide “outfitting-on-demand” for individual needs – just like MOPAR does for Jeep – from a 1.7 million square foot Modification Center (the old, closed Wayne Assembly Plant), adjacent to Michigan Assembly. It offers Bronco two- and four-door model customization including safari bar, roof racks, exterior graphic packages and additional accessories as more are added to the catalog. (AutoInformed – Ford Bronco Sequel Appears with First-Ever Four-Door)