With more than 125,000 Broncos orders placed, and 190,000 reservations in the U.S. and Canada, Ford Motor is now shipping its Gen 6 2021 Bronco from the revamped Michigan Assembly Plant. The sequel two-door and first-ever four-door models are finally on their way to Ford dealerships.
If you want to ride the beast, just bring money, not bitcoins: MSRP for the base two-door Bronco is $29,995, including $1,495 destination and delivery. In 1965, the Michigan Truck Plant — now the Michigan Assembly Plant — began production of an off-road SUV: the original Ford Bronco. Bronco continued through five generations and ended production on June 12, 1996. In that 31-year span, Ford produced more than 1.1 million Broncos. (See also Mexican-Built 2022 Ford Maverick Hybrid Shrinks Size, Price; Truck Wars – 2021 Jeep Wrangler Rubicon 470hp V8)
Prospective Bronco owners can choose from an extensive lineup of more than 200 factory-backed accessories for personalization, enabling dealers to provide “outfitting-on-demand” for individual needs – just like MOPAR does for Jeep – from a 1.7 million square foot Modification Center (the old, closed Wayne Assembly Plant), adjacent to Michigan Assembly. It offers Bronco two- and four-door model customization including safari bar, roof racks, exterior graphic packages and additional accessories as more are added to the catalog. (AutoInformed – Ford Bronco Sequel Appears with First-Ever Four-Door)
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Ford Bronco Production Underway at Michigan Assembly Plant
If you want to ride the beast, just bring money, not bitcoins: MSRP for the base two-door Bronco is $29,995, including $1,495 destination and delivery. In 1965, the Michigan Truck Plant — now the Michigan Assembly Plant — began production of an off-road SUV: the original Ford Bronco. Bronco continued through five generations and ended production on June 12, 1996. In that 31-year span, Ford produced more than 1.1 million Broncos. (See also Mexican-Built 2022 Ford Maverick Hybrid Shrinks Size, Price; Truck Wars – 2021 Jeep Wrangler Rubicon 470hp V8)
Prospective Bronco owners can choose from an extensive lineup of more than 200 factory-backed accessories for personalization, enabling dealers to provide “outfitting-on-demand” for individual needs – just like MOPAR does for Jeep – from a 1.7 million square foot Modification Center (the old, closed Wayne Assembly Plant), adjacent to Michigan Assembly. It offers Bronco two- and four-door model customization including safari bar, roof racks, exterior graphic packages and additional accessories as more are added to the catalog. (AutoInformed – Ford Bronco Sequel Appears with First-Ever Four-Door)
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.