Nouveaux Chic? Renault Trafic Hippie Caviar Hotel

Ken Zino of Auto Informed.com on Renault Trafic Hippie Caviar Hotel

The design claims to be inspired by 5-star hotel rooms – “refined and rich in natural materials.”

Move over Tokyo Motor Show – known for its wacky concept vehicles. Here’s comes the Hippie Caviar Hotel concept built from the new Renault Trafic van. It debuts at the 2021 Caravan Salon in Düsseldorf from 28 August to 5 September 2021. It claims to be the world’s largest van and camper show. Renault Design says it “chose the new Trafic to imagine a nomadic life with all the space, comfort and modularity necessary for all journeys.”

Whatever. The van’s dimensions make it easy to park. As to the claims that a camper-van after repeated lockdowns can fill the urge to escape without accommodation constraints with the application of the sanitary restrictions related to the ongoing Covid-19 pandemic, which leads to a “stress-free life” – well maybe designers were smoking something. Consider: “Hippie Caviar Hotel is our take on the nomadic hotel concept, based on connected services.” Sounds reasonable so far, but…

The design claims to be inspired by 5-star hotel rooms – “refined and rich in natural materials. The wicker-effect dashboard is enhanced by a leather band. The use of materials, such as exotic wood, natural fibers (linen and wool) and plant-based foam, is a nod to nature. The Japanese paper-effect ‘washi’ paints add an architectural and contemporary style. The colors and materials embody the optimism and freedom of the 1960s, when travel was immersed in a world of fresh but controlled colors, both invigorating and relaxing,” says Renault.

Nomadic Luxury?

Hippie Caviar Hotel offers a bench seat that can be converted into a bed (145 cm x 195 cm) that can be positioned outside or inside the vehicle. In the “contemplation” position, the open tailgate and its draperies provide privacy and protection from the weather. In the “cozy” position, the bench seat and the corner armchair create a lounge area. The rooftop terrace, complete with a coffee table and two removable backrests, offers another view of whatever it is you’re hallucinating on. The rooftop can be accessed from an extract-able ladder.

It goes on. “Hippie Caviar Hotel offers a ‘select’ experience with services worthy of a 5-star hotel: delivery of a logistics container (shower, lavatory, electric recharging point, etc.) to the location chosen by the customer, concierge services to be ordered online with delivery by drone on the roof or on the bench in the ‘contemplation’ position. Not to mention additional services such as the provision of bicycles. Every detail has been considered in order to offer a 5-star campervan experience at a time when demand is exploding,” Renault Design claims.

Chacun à son gout…

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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