Pulling the plug on public utilities?
Nissan Motor says it will sell electricity generated from almost 100% renewable energy to its employees in Japan as part of its carbon-neutrality efforts. The program will first be made available to employees living in the Kanto region at the start of fiscal year 2022 at the end of March.
This moves an automaker into an energy segment that is now dominated by public utilities and Big Oil. It could be the beginning of a trend. It also could be the beginnings of massive political and lobbying battles.
Based on the results of field tests using electric vehicles, Nissan is trying to identify an “ideal business partner” to offer advantageous power pricing plans to owners of Nissan EVs such as the Nissan LEAF and Nissan Ariya, its first EV crossover SUV. (AutoInformed on: Nissan Establishes Carbon Neutral Goal for 2050, A New Leaf – Nissan Takes Electricity to Pay for Parking; 2021 Nissan LEAF Starts at $32,545)
To encourage home-charging by EV users, Nissan began to sell electricity through selected dealerships in 2019. Nissan has also been working on various field tests using dealers in partnership with energy companies.
Nissan has announced that it aims to become carbon neutral throughout the life cycle of its products by 2050. Toward this end, it is working on delivering zero emissions across all aspects of its operations, including development, manufacturing and sales. Nissan is also preparing a business model using electricity from renewable energy that leverages the high-capacity storage capabilities of its EV batteries. (AutoInformed on: Milestones – 10th Anniversary of First US LEAF Delivery)
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Nissan to Sell Renewable Electricity to Japanese Employees
Pulling the plug on public utilities?
Nissan Motor says it will sell electricity generated from almost 100% renewable energy to its employees in Japan as part of its carbon-neutrality efforts. The program will first be made available to employees living in the Kanto region at the start of fiscal year 2022 at the end of March.
This moves an automaker into an energy segment that is now dominated by public utilities and Big Oil. It could be the beginning of a trend. It also could be the beginnings of massive political and lobbying battles.
Based on the results of field tests using electric vehicles, Nissan is trying to identify an “ideal business partner” to offer advantageous power pricing plans to owners of Nissan EVs such as the Nissan LEAF and Nissan Ariya, its first EV crossover SUV. (AutoInformed on: Nissan Establishes Carbon Neutral Goal for 2050, A New Leaf – Nissan Takes Electricity to Pay for Parking; 2021 Nissan LEAF Starts at $32,545)
To encourage home-charging by EV users, Nissan began to sell electricity through selected dealerships in 2019. Nissan has also been working on various field tests using dealers in partnership with energy companies.
Nissan has announced that it aims to become carbon neutral throughout the life cycle of its products by 2050. Toward this end, it is working on delivering zero emissions across all aspects of its operations, including development, manufacturing and sales. Nissan is also preparing a business model using electricity from renewable energy that leverages the high-capacity storage capabilities of its EV batteries. (AutoInformed on: Milestones – 10th Anniversary of First US LEAF Delivery)
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.