Automobili Pininfarina Adds Dealers in North America

Posted on 20 January 2022 by Ken Zino
Ken Zino of AutoInformed.com on Automobili Pininfarina Adds Dealers in North America

The Battista Anniversario made its world premiere appearance during Monterey Car Week last August.

Automobili Pininfarina has expanded its US presence with the appointment of two new retail partners – Newport Beach Automotive Group in Orange County and Lake Forest Sportscars in Chicago will be responsible for the sale of the new Battista* pure-electric hyper GT, which enters production in Italy this spring. Indian-owned** Automobili Pininfarina now has nine retail “partners” in North America. Automobili Pininfarina also established its legal entity – Automobili Pininfarina Americas (APA) – as the company to develop its brand and business in the US market. There are 16 other retailers worldwide – ten based in Europe and six in the Middle East and Asia Pacific.

The pure-electric Battista hyper GT – the most powerful Italian car ever made – is in the final stages of its development with the first client deliveries set to commence in first half of 2022. With a total of 128 million interior combinations, the new hyper GT has complex levels of customization. Retailers will assist clients as they personalize the Battista to suit individual tastes. Price, oh, about ~$2.8 million.

In summer of 2021, the Battista Anniversario made its physical world premiere appearance during Monterey Car Week. All five models were sold during the event for the “world’s first pure-electric luxury car company,” as Automobili Pininfarina bills itself.

Automobili Pininfarina is based in operational headquarters in Munich, Germany, with a team of experienced executives from luxury and premium car brands. Designed, engineered and produced by hand in Italy, the Battista hyper GT and all future models will be sold in all major global markets under the brand name Pininfarina. The new company aims to be the most desired, sustainable luxury car brand in the world.

Ken Zino of AutoInformed.com on Automobili Pininfarina Adds Dealers in North America,

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*Battista is a girls and boys name in Italian. Battista is “baptizer” associated with John the Baptist. It’s used in countries with a Roman Catholic tradition. Children are frequently given a two-part name, say, Giovanni or Gian Battista.

**The company is a 100% Mahindra & Mahindra Ltd investment and has been named Automobili Pininfarina following the signing of a trademark license agreement between Pininfarina S.p.A. and Mahindra & Mahindra Ltd. Pininfarina S.p.A. is an influential role in supporting design and production capacities based on their unique 90-year experience of producing many of the world’s most, well, iconic  or exotic cars. (Read AutoInformed.com on Ferrari 250 GT Cabriolet Series I – Best in Arizona Auction? )

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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One Response to Automobili Pininfarina Adds Dealers in North America

  1. Pingback: Automobili Pininfarina: Battista Hyper GT Starts Production | AutoInformed

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